Starbucks announced on April 15, 2025, a new dress code for its baristas in North America. The updated policy requires employees to wear black tops and neutral-colored pants, with the company providing two free T-shirts to each employee.
This change is designed to emphasize the 'iconic green apron,' which Starbucks views as a central element of its brand identity. The goal is to create a more unified and recognizable appearance for baristas, fostering a sense of familiarity and consistency for customers.
The new dress code aligns with CEO Brian Niccol's 'Back to Starbucks' strategy, which focuses on reintroducing the brand and enhancing the customer experience. By standardizing employee attire, Starbucks aims to reinforce its core identity and improve the overall in-store ambiance.
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