Comscore announced the launch of a new program‑level reporting module within its Content Measurement (CCM) platform on January 6, 2026. The update delivers daily, deduplicated reach data for individual shows and episodes across linear television and streaming services, giving advertisers, agencies and media owners a granular view of audience engagement on a day‑to‑day basis.
The new capability is powered by Amazon Bedrock’s agentic AI, which unifies content identification and aggregates viewing metadata from multiple systems to create a single source of truth. By normalizing cross‑platform insights, the feature addresses the long‑standing fragmentation that has limited advertisers’ ability to measure program‑level performance across devices.
Comscore’s CEO, Jon Carpenter, said the launch “unlocks better planning, smarter selling and greater confidence in a converged world where content is the new currency.” The move positions CCM as a more granular, data‑rich tool that can help media owners set pricing, guide acquisitions and optimize ad inventory, while giving advertisers precise reach metrics for targeted campaigns.
On the same day, Comscore completed a recapitalization transaction with preferred stockholders. The deal eliminated an annual preferred dividend and realigned shareholder interests, providing the company with greater financial flexibility and a stronger balance sheet to support future growth initiatives.
The launch and the recapitalization together signal Comscore’s strategic shift from legacy syndicated products to higher‑margin, data‑driven solutions. By offering daily, deduplicated program‑level insights powered by advanced AI, the company is better positioned to capture the growing demand for unified audience measurement in an increasingly fragmented media landscape.
The announcement underscores Comscore’s commitment to leveraging technology to deliver actionable, cross‑platform insights that drive better decision‑making for media owners and advertisers alike.
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