SunCar Technology Group Inc. announced on October 15, 2024, an expanded multi-platform collaboration with the Shaanxi Branch of the Industrial and Commercial Bank of China (ICBC) through its 'Shaanxi Benefits' platform. This partnership positions SunCar as the largest marketing service provider for ICBC Shaanxi Branch, extending beyond previous car-washing projects.
The 'Shaanxi Benefits' Platform, launched in 2024, has achieved nearly 1 million monthly interactions. ICBC's average monthly investment in these campaigns exceeds RMB 7 million (US$986,000), driving consumer spending of over RMB 70 million (US$9.9 million) from ICBC Shaanxi Branch cardholders.
The project spans a three-year service period with a total campaign budget of RMB 180 million (US$25.4 million). This collaboration leverages ICBC Shaanxi Branch's customer service experience and SunCar's technological innovation and marketing operation prowess to deliver an enhanced service experience for cardholders.
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