On October 23, 2025, Vivid Seats Inc. announced its Lowest Price Guarantee, a new program that promises fans the best price for tickets purchased through the Vivid Seats app. The guarantee allows customers to match a lower price found on a qualifying competitor’s site and receive 115% of the price difference as site credit, reinforcing the company’s commitment to value and transparency.
The program is part of a broader effort to enhance the customer experience. Vivid Seats’ CEO, Stan Chia, stated that the guarantee “doubles down on our commitment to strengthening our differentiated value proposition, giving fans unmatched value and transparency when buying tickets.” The guarantee is integrated with the company’s All‑in Pricing system, which shows the total cost of a ticket from the start of the shopping experience.
Vivid Seats is rolling out a national integrated marketing campaign in partnership with ESPN to promote the Lowest Price Guarantee. The campaign features user‑generated and creator content, showcases real‑life fan stories, and includes high‑impact online placements across ESPN’s most popular sports front pages. The partnership with ESPN, the official ticketing partner of the network, positions the guarantee as a key differentiator in the competitive ticketing market.
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