BetterAlt, a wellness brand blending Ayurvedic wisdom with modern science, has partnered with Sprouts Farmers Market to make its best-selling products available in 425 locations across the United States. This collaboration significantly expands BetterAlt’s physical retail reach.
The initial rollout includes BetterAlt’s most in-demand products: Himalayan Shilajit, Ashwagandha, and Sea Moss. These natural supplements are formulated for energy, performance, and holistic wellness, aligning with Sprouts' curated assortment of better-for-you products.
This partnership reinforces Sprouts' commitment to offering innovative and attribute-driven products that cater to health-conscious consumers. It also leverages BetterAlt's digital success, which includes selling over 15 million servings of Himalayan Shilajit and reaching 1.5 million customers online.
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