Sprouts Farmers Market announced the commencement of the national rollout of its new loyalty program, starting in the third quarter of 2025. The program is currently live at approximately 75 stores and fully implemented across its home state of Arizona.
The loyalty program is on track to be fully implemented across all Sprouts stores by the end of October 2025. This initiative is expected to be a significant data acquisition engine, enabling greater personalization in marketing and offers.
The program aims to increase customer frequency, basket size, and share of wallet by deepening customer engagement. Early test results showed positive sign-ups and scans, indicating a promising impact on customer retention and sales.
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