Tractor Beverage Company announced its first retail product, Haymaker Sparkling Tonic, a USDA‑certified organic apple cider vinegar‑based sparkling tonic, will be sold exclusively nationwide at Sprouts Farmers Market beginning January 2026.
Haymaker comes in four flavors—Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango—and each 12‑fluid‑ounce can contains a full tablespoon of apple cider vinegar and five grams of sugar, positioning it as a low‑sugar, functional beverage that taps into the growing consumer appetite for heritage drinks and probiotic‑rich tonics.
For Tractor, the launch marks a strategic shift from its long‑standing foodservice focus to consumer retail, expanding its brand reach beyond institutional contracts and opening a new revenue stream that leverages its existing supply chain and organic certification. For Sprouts, the exclusive partnership adds a differentiated, heritage‑inspired tonic to its specialty beverage lineup, reinforcing its reputation for natural and organic options and potentially driving foot traffic from health‑conscious shoppers.
The functional beverage market is expanding, with consumers increasingly seeking low‑sugar, probiotic, and heritage drinks. Apple cider vinegar tonics have seen a surge in interest, and Haymaker’s 5‑gram sugar per serving and tablespoon of vinegar position it as a health‑focused alternative to sugary sodas, aligning with broader trends toward clean labels and functional ingredients.
The partnership offers mutual business advantages: Tractor gains a retail foothold that could accelerate brand scaling, while Sprouts gains a unique product that can differentiate its beverage aisle and support its strategy of offering emerging, mission‑driven brands. The exclusive arrangement also provides Sprouts with a compelling story to attract shoppers looking for authentic, health‑oriented products.
While the announcement does not disclose financial figures, Tractor has reported profitability in the current year, and Sprouts recently posted a 13.1% year‑over‑year revenue increase, indicating a favorable environment for new product introductions and suggesting that both companies are positioned to benefit from the partnership.
The launch positions Tractor and Sprouts to capitalize on the growing demand for functional, organic beverages, and sets the stage for Tractor’s broader retail expansion while reinforcing Sprouts’ specialty beverage strategy.
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