Sweetgreen announced a collaboration with MNTGE, a fashion tech startup, to release a limited-edition collection of 'Fall Harvest-inspired' jackets and tees. This collection, launched in honor of National Farmer’s Day on October 12, 2024, is inspired by Sweetgreen’s Fall Harvest menu.
The custom jacket in the collection features a special 'Brussels Sprouts' embroidery and MNTGE’s signature NFC chip, which unlocks behind-the-scenes campaign content. One hundred percent of net sales from this collection will benefit The National Young Farmers Coalition, supporting sustainable agriculture.
The collection also introduces a new SG x MNTGE graphic tee celebrating 'Brussels Sprouts season' in Los Angeles, paying homage to local farm partners. The launch included a one-day event at Sweetgreen La Brea on October 19, where fans could shop the limited-release items.
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