Sweetgreen launched its new fall seasonal menu nationwide on September 9, 2025, featuring a marketing campaign with 'Love Island' star Nic Vansteenberghe. The campaign aims to bring the season’s flavors to life with a farmer-inspired theme.
The new menu introduces fall ingredients such as jammy roasted tomatoes, candied pumpkin seeds, and garlic dressing. Key offerings include the Autumn Harvest Bowl and the Autumn Caesar Salad, designed to provide fresh twists on fan favorites.
This seasonal menu refresh and celebrity collaboration are strategic initiatives to drive customer engagement and maintain menu innovation. By introducing new flavors and leveraging marketing partnerships, Sweetgreen seeks to attract and retain customers during the fall season.
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