Safe & Green Holdings Corp. (NASDAQ: SGBX) announced a comprehensive rebranding that will change its name to Olenox Industries Inc. and update its Nasdaq ticker. The change reflects the company’s shift from a modular construction focus to a vertically integrated energy, technology, and infrastructure platform.
The rebrand consolidates the company’s subsidiaries—Giant Containers, Machfu Monitoring, and the newly acquired Olenox assets—under a single operating structure. The Olenox assets were acquired in a definitive agreement announced February 3 2025, and include a portfolio of oil and gas production assets and a 51% stake in Winchester Oil & Gas. Machfu.com, a leader in industrial IoT, brings real‑time analytics and predictive maintenance capabilities to the new entity.
Safe & Green’s financial performance has been challenging. For the twelve months ended December 31 2024, revenue fell to $4.9 million from $15.5 million in 2023, and the company posted a net loss of $22.6 million versus $26.2 million in 2023. In Q3 2025, revenue was $1.05 million and the net loss was $5.3 million, a significant improvement from the $23.7 million loss reported for the trailing 12 months ending September 30 2025.
Management says the rebranding signals a strategic pivot away from modular home construction, which the company exited in November 2025, toward energy and infrastructure. The company will repurpose its containerized construction expertise for energy applications such as generator enclosures, modular data centers, and bitcoin mining units. The “acquire‑and‑integrate” strategy will continue, targeting new opportunities in energy services, water systems, and related infrastructure markets.
CEO Michael McLaren said, “This rebranding represents far more than a name change—it reflects the company we have become and the direction we are taking.” He added that the unified brand will enhance market visibility and support scalable growth across the company’s new energy, technology, and infrastructure segments.
The rebrand positions Olenox Industries to pursue capital raising and partnership opportunities in high‑growth sectors. Investors will view the move as a signal that the company is aligning its operations with the growing demand for integrated energy solutions, while the exit from modular home construction reduces exposure to a declining market.
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