Safe Harbor Financial announced on January 29, 2025, that its current CEO, Sundie Seefried, plans to retire in 30 days and will transition to a Co-CEO role during this period, remaining on the Board of Directors post-transition. Terry Mendez, a business transformation expert, has been appointed Co-CEO and will assume the CEO position upon Seefried’s retirement.
This leadership change is part of the company’s long-term growth strategy, aiming to optimize its market position and maximize shareholder value. Terry Mendez brings extensive experience in strategic planning and operational transformation within the information technology and cannabis industries, having previously led turnaround efforts for cannabis operators.
During the transition, Mendez will focus on opportunities for innovation and growth, while Seefried will ensure operational continuity. The company expects Mendez's expertise to provide a valuable perspective as it explores ways to enhance operations and deliver value for shareholders.
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