Steve Madden announced the launch of Rose Goldie Eau de Parfum on June 2, 2025, a new floral-ambery fragrance designed to capture modern glamour. This new scent is a follow-up to the original Goldie fragrance, aiming to resonate with Gen Z and millennial consumers who favor expressive, mood-lifting perfumes. The fragrance features top notes of Italian bergamot, Neroli, and red currant, a heart of tuberose, gardenia, and pink peony, and a base of amber, white moss, and sugared musks.
The Rose Goldie Eau de Parfum is presented in Steve Madden's signature heart-shaped bottle, enhanced with high-shine rose gold detailing and matte white outer packaging. This design reflects a fashion-forward aesthetic, aligning with the brand's overall image.
The new fragrance became available starting June 1, 2025, across various retail channels, including Steve Madden stores, Steve Madden.com, Amazon, Macys.com, and other select retailers nationwide. The suggested retail price is $78 for a 3.4 FL. OZ./100mL spray and $46 for a 1.0 FL.OZ./30mL spray.
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