ONNIT, a Unilever‑owned health and wellness brand known for its flagship nootropic Alpha Brain, announced that it has migrated its five‑figure subscriber base to a combined Shopify and Ordergroove platform. The transition achieved a 99.6% success rate and was completed without any service interruption, underscoring the reliability of the new infrastructure.
The move addresses ONNIT’s need for a scalable, enterprise‑grade subscription system. By leveraging Shopify’s robust e‑commerce checkout and fulfillment capabilities alongside Ordergroove’s subscription‑management technology, ONNIT can now offer flexible pricing models, prepaid options, and data‑driven loyalty programs that are expected to boost recurring revenue and customer lifetime value.
For Shopify, the addition of ONNIT expands its footprint in the high‑growth subscription‑commerce segment. The migration demonstrates the platform’s ability to support complex, high‑volume subscription workflows, reinforcing confidence among existing and prospective merchants seeking resilient subscription solutions.
Ordergroove’s role is to provide the enterprise‑grade subscription engine that enables ONNIT to move beyond basic “subscribe‑and‑save” models. The partnership illustrates how brands can consolidate their tech stack to deliver advanced subscription experiences at scale.
Management comments highlight the strategic intent behind the migration. Danae Young‑Lagoeiro, ONNIT’s Director of Retention, said the new tech stack “allows us to offer more flexibility, introduce new innovations, and build the kind of long‑term relationships that fuel loyalty and growth.” Josh Rice, VP of Sales at Shopify, noted that the migration “showcases exactly what happens when forward‑thinking brands combine Shopify’s commerce infrastructure with best‑in‑class subscription technology.” Greg Alvo, CEO of Ordergroove, added that the partnership “underscores how leaders in every category are elevating subscriptions from a convenience feature to a strategic growth driver.”
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