Shopify announced a new partnership with UK‑based Visualsoft on November 20, 2025, to deepen its unified commerce offering for merchants that operate both online and in‑store. The collaboration will integrate Shopify’s point‑of‑sale platform with Visualsoft’s in‑store technology, enabling real‑time inventory visibility, a single customer view, and a unified loyalty program across all channels.
The technical integration will allow merchants to sync product listings, stock levels, and pricing between Shopify’s e‑commerce storefront and Visualsoft’s PoS system in milliseconds. New features include a shared customer profile that aggregates online and in‑store purchase history, a cross‑channel checkout that lets shoppers pay in‑store for items added to their online cart, and a unified analytics dashboard that tracks sales, foot traffic, and conversion rates in one place.
While the financial terms of the partnership have not been disclosed, Shopify and Visualsoft have agreed to a revenue‑sharing model that rewards both parties for merchant growth. The partnership is expected to accelerate merchant acquisition in the UK, where 88% of shoppers buy from the same retailer both online and in‑store, and to increase Shopify’s merchant‑spend volume by an estimated 5‑10% over the next 12 months.
Investors reacted positively to the announcement, citing the strategic fit with Shopify’s broader unified commerce strategy and the strong demand for seamless omnichannel experiences in the UK market. Analysts highlighted that the partnership positions Shopify ahead of competitors such as Adobe Commerce and Salesforce Commerce Cloud in the unified commerce space.
"Commerce today is about removing barriers between channels and creating one connected consumer experience," said Matthias Kleven, Head of Northern Europe Partnerships at Shopify. “Together with Visualsoft, we’re helping UK retailers use Shopify’s unified commerce platform to bring every part of their business together – from stock and payments to loyalty and service – so they can meet customers wherever they are and however they choose to shop.” Chris Fletcher, CEO of Visualsoft, added, “With Shopify’s PoS platform and Visualsoft’s expertise, retailers can bring their systems, data and loyalty into one view, spending less time wrestling with disjointed journeys and more time looking after customers.”
The partnership underscores the growing importance of unified commerce. By combining Shopify’s scalable e‑commerce infrastructure with Visualsoft’s deep retail experience, the alliance is poised to capture a larger share of merchants seeking integrated solutions, strengthen Shopify’s competitive moat, and drive long‑term revenue growth in a market where consumers increasingly expect a seamless shopping journey across all touchpoints.
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