Temu announced on December 15, 2025 that it has released a new app on the Shopify App Store, allowing merchants to list and manage products on the Temu marketplace directly from their Shopify admin. The integration gives merchants instant access to Temu’s Local Seller Program in more than 30 markets, including the U.S., Canada, U.K., Germany, Spain, and Australia, and enables a cross‑border storefront without leaving Shopify.
The app’s core features include one‑click product sync, real‑time inventory updates, and automated order and shipping coordination. Merchants can now push new listings to Temu, keep inventory levels in sync across both platforms, and receive orders through a single dashboard, streamlining operations and reducing manual effort.
From a strategic perspective, the launch expands Shopify’s marketplace capabilities and offers a new sales channel for its merchant base. It aligns with Shopify’s broader focus on AI‑driven commerce solutions and international expansion, while also giving merchants a low‑friction way to reach Temu’s large customer base. For Temu, the partnership accelerates the onboarding of local sellers and broadens its product assortment, reinforcing its consumer‑to‑manufacturer model and its competitive positioning against Amazon.
Temu’s business model relies on direct sourcing from manufacturers and high‑volume, low‑margin sales. The new app strengthens Temu’s ability to scale by leveraging Shopify’s extensive merchant network, while the partnership places Temu in direct competition with Shopify’s own marketplace initiatives and other third‑party integrations.
Shopify’s Q3 2025 earnings, released on November 4, 2025, provide context for the launch. The company reported revenue of $2.84 billion, up 32% year‑over‑year, and earnings per share of $0.27, beating the consensus estimate of $0.24 by $0.03. Gross margin contracted to 48.9% from 51.7% the previous year, reflecting margin compression from cost inflation and investments in new capabilities. The strong revenue growth and earnings beat underscore Shopify’s capacity to support new integrations such as the Temu app.
A Temu spokesperson said the app “lowers barriers and creates growth opportunities for businesses worldwide while giving shoppers greater convenience and choice.” The partnership signals Temu’s commitment to expanding its seller base and marketplace reach, and it demonstrates Shopify’s continued focus on enhancing merchant experience and cross‑border selling capabilities.
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