Sirius XM Holdings Inc. announced that Zac Coughlin will become chief financial officer effective January 1 2026, with Tom Barry stepping down on December 31 2025. The transition follows a two‑year tenure for Barry, who succeeded Sean Sullivan in April 2023.
Coughlin brings nearly three decades of finance leadership, most recently as CFO of PVH Corp. He has also held senior finance roles at DFS (a subsidiary of LVMH), Converse (a Nike division), and spent more than ten years at Ford Motor Company in global financial leadership positions. His automotive background aligns closely with Sirius XM’s focus on in‑car subscriptions and its expanding presence in the electric‑vehicle market.
Sirius XM’s recent financial results illustrate the context for the new CFO’s mandate. Revenue fell 4.3% YoY to $2.19 billion in Q4 2024 and 4.4% YoY to $2.17 billion in Q3 2024, driven by a smaller subscriber base and lower average revenue per user. The company posted a $2.08 billion net loss for 2024, largely due to a non‑cash impairment charge. In contrast, Q3 2025 revenue rose to $2.16 billion and net income reached $297 million, exceeding analyst expectations and signaling a rebound in profitability.
Sirius XM reaffirmed its full‑year 2025 guidance on November 18 2025, underscoring confidence in disciplined capital allocation and free‑cash‑flow generation. Management highlighted a target of a low‑to‑mid 3× net‑debt‑to‑adjusted EBITDA ratio by late 2026. The ratio stood at 3.8× in Q3 2025, indicating a continued focus on deleveraging and margin expansion.
The appointment of Coughlin is strategically significant. His experience in automotive finance and cost discipline positions him to accelerate the company’s deleveraging plan, tighten operating margins, and optimize capital allocation across subscription and advertising businesses. Coughlin’s background also supports Sirius XM’s goal of expanding in‑car and EV‑connected audio services, where financial oversight and partnership development are critical.
No specific market reaction data were available at the time of the announcement, so the article focuses on the company’s financial trajectory and strategic priorities.
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