Skechers opened its first performance-focused store in Europe on Ghent's Veldstraat in Belgium on May 8, 2025, following a similar launch in Canada earlier this year. The new 7,700+ square-foot retail destination showcases the brand's extensive performance range.
The store offers specialized collections for football, running, golf, basketball, and pickleball technologies, alongside lifestyle innovations like Skechers Hands Free Slip-ins. Michael Greenberg, president of Skechers, stated that this new concept will enable more athletes and enthusiasts to discover their 'Comfort that Performs.'
Maurice van Berkel, general manager of Skechers USA Benelux B.V., noted that the store's location on a pedestrianized street with high foot traffic is ideal for engaging locals and tourists. This expansion strengthens Skechers' retail presence in Belgium, adding to locations in Brussels and Antwerp.
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