Skechers announced on February 13, 2025, that Los Angeles Clippers shooting guard Norman Powell has signed with the performance brand and will exclusively play in Skechers Basketball footwear. Powell is set to compete in the 3-point contest during NBA All-Star Weekend.
Powell stated that Skechers is a perfect fit for him, highlighting the brand's comfort and the aesthetic appeal of the sneakers. He will wear the SKX NEXUS™, a low-top court shoe designed for speed, stability, and support with resilient Skechers Move Foam™ and Goodyear® rubber outsoles.
This endorsement expands Skechers' roster of elite athletes, which includes other NBA stars like Joel Embiid and Julius Randle. The partnership aims to elevate Skechers' presence in the highly competitive basketball footwear market and showcase its 'Comfort That Performs' technology.
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