Similarweb launched its new GenAI Intelligence Toolkit, an innovative solution combining AI Brand Visibility and AI Traffic. This toolkit allows companies to track their brand performance and traffic across various AI platforms.
As generative AI begins to shift the overall digital marketing mix away from traditional search, this toolkit provides critical insights. Marketers, merchants, and digital leaders can now understand how their brand is represented on AI platforms and the value of AI-generated traffic.
The toolkit provides daily insights into how often a brand is cited in AI chatbot platforms across key topics. This offers critical visibility into a new, rapidly growing digital channel, helping businesses adapt their digital strategies.
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