Similarweb published its 3rd Annual Global Ecommerce Report, 'The Global State of Ecommerce 2025', revealing significant shifts in online retail. The report indicates strong growth in app-based e-commerce, contrasting with websites that are fighting for traffic increments.
The report also found that web marketplaces, such as Amazon and Temu, are growing faster than specialized online stores. This trend suggests a consolidation of consumer activity on larger platforms.
A key finding is the increasing importance of traffic from AI chatbots, which is proving valuable because visitors from these sources are often primed to make purchases. This validates Similarweb's recent investments in AI-related data and tools.
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