SharkNinja, Inc. (NYSE: SN) announced on October 15, 2025 the launch of a reimagined direct‑to‑consumer experience at SharkNinja.com. The new site unites the Shark and Ninja brands under a single, mobile‑first destination that offers intuitive navigation, product discovery, and a social‑first experience. The platform is designed to streamline the consumer journey from inspiration to purchase across all markets.
The launch includes a post‑purchase support hub that provides warranty information, FAQs, parts, and accessories, and it leverages Salesforce Commerce Suite to deliver fast, reliable nationwide shipping. Advanced AI through Salesforce Agentforce powers customer support, allowing the company to focus on high‑value interactions. The site also features recipes, community stories, and user‑generated content to deepen engagement.
By consolidating its two flagship brands, SharkNinja aims to accelerate e‑commerce growth and deepen relationships with consumers worldwide. The unified platform aligns with the company’s three‑pillar strategy of expanding into new categories, growing market share, and driving international growth. The move is expected to enhance customer loyalty and support the company’s long‑term revenue expansion.
In parallel, SharkNinja is extending the new digital experience to wholesale partners, helping them deliver stronger, more connected shopping experiences for end‑customers. This expansion supports the company’s broader goal of improving distribution efficiency and brand consistency across retail channels.
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