On November 21, 2024, SNDL Inc. announced the appointments of Phil McBride as Chief Information Officer and Navroop Sandhawalia as President, Liquor Division. These leadership additions are aimed at strengthening the company's execution capabilities and advancing its growth strategy.
Phil McBride brings over 25 years of experience in consumer-packaged goods, financial services, and retail industries, with expertise in digital transformation, data analytics, and generative AI technologies. Navroop Sandhawalia, who joined SNDL in October 2023, has been promoted after making significant contributions to performance management and operational efficiency in the liquor business.
These appointments underscore SNDL's commitment to talent density and its performance culture. The new leaders are expected to drive value for consumers and stakeholders by enhancing technology integration and optimizing liquor retail operations.
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