On April 22, 2025, SNDL Inc. announced the launch of its new Rise Rewards loyalty program, designed to provide enhanced value for Value Buds customers. The program became available at all Value Buds locations across Alberta, Ontario, Saskatchewan, and Manitoba.
Rise Rewards offers exclusive member pricing and a simple points system, allowing customers to earn points with every visit and through participation in recycling initiatives. This program aims to reinforce Value Buds' commitment to affordability, sustainability, and customer appreciation.
SNDL plans to leverage insights from Rise Rewards to optimize pricing strategies and marketing efforts, ultimately providing superior customer experiences. The company intends to expand the loyalty program across its other retail banners in the future.
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