TD SYNNEX has entered into a new distribution agreement with Mynd.ai’s Promethean Brand, extending the partnership that began with Midwich US in November 2023. The deal will allow TD SYNNEX to sell Promethean’s AI‑powered education and collaboration solutions through its extensive partner network, leveraging the StreamOne platform and PartnerFirst portal to streamline sales and support.
The agreement aligns with TD SYNNEX’s Destination AI program, which seeks to embed AI across its technology ecosystem. By integrating Promethean’s solutions into the StreamOne platform, TD SYNNEX can offer partners a unified interface for ordering, provisioning, and managing AI‑enabled products, while the PartnerFirst portal provides personalized recommendations and support resources. This integration is expected to reduce time‑to‑market for Promethean’s offerings and increase partner adoption rates.
For Promethean, the partnership accelerates its U.S. go‑to‑market strategy and provides access to a broad channel of resellers. The deal is particularly significant given Mynd.ai’s recent financial challenges, including a steep decline in stock price and a weak financial health score. By partnering with a major distributor, Promethean can broaden its customer base and generate additional revenue streams without incurring substantial direct sales costs.
"TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future," said Desiree Cruz, Vice President of Vendor Management at TD SYNNEX. "Promethean’s reputation for innovation and impact in education and collaboration aligns perfectly with our mission to empower technology partners." Michael Strand, EVP & Chief Revenue Officer at Promethean, added that the go‑to‑market evolution aims to "create more opportunity for partners and deliver greater impact for customers."
The partnership strengthens both companies’ positions in the growing U.S. AI infrastructure market. For TD SYNNEX, adding Promethean expands its AI and cloud portfolio, positioning the distributor to capture additional revenue from the expanding AI ecosystem. For Promethean, the deal provides a strategic channel to scale its solutions amid a challenging financial environment, potentially improving its long‑term viability and market reach.
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