TD SYNNEX announced the launch of the PartnerFirst Digital Bridge AI Assistant for Microsoft Teams on November 18 2025, extending its Digital Bridge platform into the most widely used collaboration tool for its North American partner network.
The AI‑powered assistant delivers real‑time product intelligence, solution enablement, and vendor program data directly within Teams through adaptive cards, allowing resellers to answer customer questions without leaving the platform. The integration streamlines access to pricing, inventory, order status, and technical information, reducing the need for multiple tools and speeding up partner response times.
By embedding AI insights into Teams, the assistant accelerates partner decision‑making, shortens support cycles, and increases sales velocity—key metrics that align with TD SYNNEX’s goal of enhancing partner productivity and driving revenue from partner‑centric services.
The launch is part of the company’s Destination AI program, which seeks to embed AI across its ecosystem. The Digital Bridge platform, introduced earlier in 2025, already had more than 3,000 partners; the AI Assistant builds on that foundation to deepen engagement and unlock additional revenue opportunities from partner services.
The announcement follows Q3 2025 earnings in which TD SYNNEX reported revenue of $15.7 billion, up 6.6% year‑over‑year, and non‑GAAP diluted EPS of $3.58, reflecting strong demand and effective cost control. The AI initiative is expected to contribute to continued growth in partner services revenue and support the company’s broader digital transformation strategy.
CEO Patrick Zammit emphasized the company’s focus on profitable growth and free cash flow, while Nate Herz, SVP, CIO, North America, said the AI Assistant operationalizes AI for partners by bringing trusted intelligence into the tools they already use, eliminating the need to switch platforms.
Although the article does not detail competitors, the move positions TD SYNNEX against other IT distributors exploring AI‑enabled partner tools, reinforcing its role as a solutions aggregator.
The launch marks a significant step in TD SYNNEX’s digital transformation, expanding its AI capabilities and strengthening its partner ecosystem with the potential to drive higher engagement and revenue.
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