Galileo Financial Technologies, SoFi's Technology Platform, launched a co-brand debit program offering, making it easier for brands to offer debit users access to rewards. This program is a first-of-its-kind in the U.S. hospitality sector, addressing the fact that over 90% of U.S. adults have a debit card but often lack rewards.
Wyndham Rewards launched its industry-first U.S. Debit Card, developed in collaboration with Galileo, allowing members to earn points on everyday spending. Galileo's technology, including card issuing, processing, Cyberbank Digital, and program management, enables brands to launch debit rewards programs in a few months, significantly faster than traditional timelines.
This helps brands attract debit-focused consumers and boost customer engagement, diversifying revenue for SoFi's Technology Platform. The Wyndham Rewards Debit Card is designed for younger travelers and those preferring a debt-free lifestyle.
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