SoFi Technologies announced a multi-year partnership as the official bank and first presenting sponsor of the Country Music Association’s CMA Fest. This marks SoFi’s first music partnership, embracing the genre’s surging popularity.
SoFi Plus members will receive exclusive perks, including access to a members-only lounge, presale ticket access to single-night CMA Fest tickets, and the VIP Riverfront Retreat experience. SoFi debit and credit cardholders can also enjoy 25% cash back rewards on eligible food, drinks, and official merchandise up to $200 during the festival.
The partnership aims to introduce more people to SoFi as the next generation of banking and financial services. CMA Fest welcomed an estimated 90,000 daily attendees in 2024 from all 50 states and nearly 50 countries, providing a broad platform for brand exposure.
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