SoFi launched a new robo-advisor platform, expanding its current automated investment offering. This platform provides access to alternative asset classes alongside traditional and sustainability-focused funds, positioning SoFi as one of the few automated investment platforms to offer such diverse access.
The revamped robo-advisor introduces an annual fee, which is consistent with charges from other robo-advisors. Brian Walsh, head of advice and planning at SoFi, stated the goal was to introduce a simple, transparent, and low fee.
This initiative was built in partnership with BlackRock, further enhancing the platform's capabilities and appeal to a broader investor base seeking diversified portfolios.
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