SoFi expanded access to alternative investments to include new private markets funds from asset management firms Cashmere, Fundrise, and Liberty Street Advisors. Through these funds, investors can gain exposure to multiple private companies across AI, machine learning, space technology, consumer products, healthcare, e-commerce, and financial technology, including companies like OpenAI, SpaceX, Graza, and Epic Games.
With investment minimums starting at $10, SoFi aims to level the financial playing field for a new generation of investors. CEO Anthony Noto stated that SoFi's unmatched selection across investment opportunities like private equity, venture, private credit, and real estate gives members the ability to build truly diversified portfolios.
This expansion builds on previous offerings introduced over the past year, which included alternative investment funds managed by ARK, KKR, Carlyle, and Franklin Templeton, further solidifying SoFi's position in alternative investments.
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