SoFi Technologies, the official bank of the NBA, announced a promotion offering up to $1 million in giveaways during the SoFi NBA Play-In Tournament Week, which takes place from April 15-18, 2025. This initiative celebrates the launch of SoFi Plus, its new premium membership available to SoFi checking and savings account members.
The first 5,000 eligible customers who sign up for SoFi Plus between April 10-30, 2025, can earn $10 in rewards points for every bank shot made during the tournament, up to a maximum of $200. SoFi Plus is designed to help members achieve financial goals, unlocking over $1,000 in annual value and benefits.
SoFi Partner and Six-Time NBA All Star Jayson Tatum highlighted that watching the game becomes more exciting with the chance to earn points with every bank shot. This campaign aims to empower members with premium benefits and enhance brand visibility.
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