SoFi Technologies announced it now serves more than 10 million members across its suite of products and services. In 2024 to-date, total members increased by nearly 2.5 million, demonstrating significant growth in its user base.
The company's member base has grown more than 9x in less than five years, highlighting the effectiveness of its member-centric approach. Through September 30, 2024, SoFi members collectively earned over $1 billion in interest on savings and paid down $33 billion in credit card debt.
CEO Anthony Noto stated this milestone represents tangible ways SoFi has helped members achieve financial independence, including borrowing $117 billion to fund ambitions, with $44 billion in refinanced student loans and $9 billion in funded home loans.
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