Sony Honda Mobility presented the AFEELA Prototype 2026 on January 5 2026 at the Consumer Electronics Show in Las Vegas, delivering the first public look at its next‑generation electric‑vehicle platform.
The prototype showcases a modular battery architecture and advanced driver‑assist systems that Sony says will support Level 4 autonomy. It is built on Qualcomm’s Snapdragon Digital Chassis and incorporates Sony’s high‑resolution imaging sensors and PlayStation game‑streaming capabilities, but no specific range figure was disclosed; the production AFEELA 1 sedan is expected to deliver about 300 miles of EPA‑rated range.
Sony is positioning the AFEELA line as a tech‑centric premium EV that competes with Tesla and other luxury brands. The company plans to begin deliveries of the AFEELA 1 sedan in California in late 2026, with expansion to Arizona and Japan in 2027, while the SUV version of the prototype is slated for production in the United States as early as 2028.
Yasuhide Mizuno, CEO of Sony Honda Mobility America, said the company’s focus is on “in‑car entertainment and advanced driver‑assist technology” rather than range alone, while Shugo Yamaguchi, President and CEO of Sony Honda Mobility of America, highlighted the use of Sony’s sensor expertise and the company’s intent to build the vehicles at Honda’s Ohio plant.
The unveiling comes amid a cooling EV market and intense competition, but Sony’s strategy of leveraging its entertainment and sensor strengths is intended to differentiate Afeela in the premium segment. The company’s emphasis on software‑defined vehicles and over‑the‑air updates signals a long‑term commitment to a new revenue stream that could reshape Sony’s business mix.
Overall, the AFEELA Prototype 2026 launch marks a significant step in Sony Honda Mobility’s expansion into electric vehicles, underscoring the company’s ambition to blend automotive manufacturing with Sony’s core technology assets.
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