SoundHound AI and TomTom have announced a partnership that will merge TomTom’s AI Agent and Automotive Navigation Application with SoundHound’s agentic voice‑AI platform, creating a unified, conversational navigation system for vehicles. The integrated solution will allow drivers to request multi‑waypoint routes, locate charging stations, and receive real‑time traffic and hazard alerts through natural language dialogue, while OEMs can embed the technology into their infotainment systems with minimal integration effort.
The collaboration positions SoundHound AI at the forefront of the emerging agentic AI trend, where AI agents autonomously orchestrate tasks. By combining TomTom’s proven mapping and navigation data with SoundHound’s voice‑AI engine, the partnership delivers a more intuitive and safer in‑car experience that reduces visual distraction and enhances driver safety. The joint offering is expected to accelerate SoundHound’s penetration into the automotive market, a sector that is increasingly demanding advanced voice assistants and navigation solutions.
SoundHound AI’s financial performance underscores the strategic value of the partnership. In Q4 2024, the company generated $34.5 million in revenue, a 101% year‑over‑year increase, and reported an adjusted EPS of –$0.05, beating analyst expectations of –$0.09. The company’s full‑year 2024 revenue reached $84.7 million, up 85% YoY, and it has guided FY 2025 revenue between $157 million and $177 million, a midpoint that exceeds consensus estimates. SoundHound’s cash position grew from nearly $200 million at the end of 2024 to $269 million by September 2025, giving it ample runway to invest in product development and partner expansion.
Investors reacted positively to the partnership announcement, with the company’s shares moving higher during the trading session. The market’s enthusiasm reflects confidence that the new automotive offering will open a high‑margin revenue stream and strengthen SoundHound’s competitive positioning against other voice‑AI players such as Google, Amazon, and Apple. The partnership also aligns with the broader industry shift toward agentic AI, reinforcing SoundHound’s narrative of delivering autonomous, task‑oriented AI solutions across multiple verticals.
The automotive AI landscape remains crowded, with competitors like NVIDIA, Bosch, and Qualcomm also pursuing in‑car voice assistants. By partnering with TomTom, SoundHound gains access to a global navigation data network and OEM relationships that would be costly to build independently. The collaboration is expected to accelerate time‑to‑market for OEMs, giving SoundHound a first‑mover advantage in the agentic AI space and positioning the company to capture a larger share of the projected $10 billion automotive AI market by 2030.
Keyvan Mohajer, CEO and co‑founder of SoundHound AI, said the partnership “marks a breakthrough in our automotive strategy, combining our agentic voice‑AI with TomTom’s world‑class navigation to deliver a truly conversational driving experience.” CFO Nitesh Sharan added that the deal “strengthens our growth trajectory and supports our goal of achieving positive adjusted EBITDA by the end of 2025.”
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