SoundHound AI announced a partnership with OpenTable that will embed a fully conversational, in‑vehicle voice‑AI reservation agent into its Houndify platform. The new agent lets drivers and passengers search for, select, and book restaurants hands‑free through the car’s infotainment system, leveraging OpenTable’s network of more than 60,000 restaurants worldwide and real‑time availability data.
The deal marks a strategic pivot for SoundHound, which has been building a voice‑commerce ecosystem for automakers since its CES 2025 debut. By adding restaurant reservations, the company moves beyond food ordering into a broader set of vehicle‑centric services such as parking and ticketing. The in‑car voice‑commerce market is estimated at $35 billion annually, and SoundHound’s vertical‑AI focus positions it to capture a sizable share of that opportunity.
SoundHound’s financial performance underscores the urgency of this expansion. For the twelve months ending September 30, 2025, revenue reached $148.4 million, up 120.5% year‑over‑year, and the company raised its full‑year 2025 revenue guidance to $165–$180 million. In Q3 2025, revenue was $42.05 million, a 67.6% increase from the same quarter a year earlier, while the GAAP net loss widened to $109.3 million, reflecting continued investment in product development and market penetration. Management has set a target to achieve adjusted EBITDA profitability by year‑end 2025, indicating a focus on scaling while controlling costs.
OpenTable’s network of 60,000 restaurants and its annual booking volume of approximately 1.9 billion seats provide a ready‑made customer base for the new voice‑AI agent. The partnership will allow SoundHound to monetize the reservation flow through transaction fees and data‑driven insights, while OpenTable gains a new distribution channel that can drive higher booking volumes and customer engagement in the automotive segment.
Michael Zagorsek, COO of SoundHound, said the collaboration “marks another milestone in our mission to bring voice‑enabled transactions into the vehicle. Integrating OpenTable into our voice commerce platform broadly expands the ways drivers can plan their dining experiences, making them effortless, intuitive, and hands‑free.” The company plans to showcase the partnership at CES 2026, signaling confidence that the technology is ready for mass deployment and that the partnership will accelerate adoption among automakers and their customers.
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