Simon Property Group introduced its new Simon+ loyalty program on November 12, 2025, replacing the Mall Insider, VIP Shopper Club, and ShopSimon Rewards programs. The consolidated platform brings more than 500 retailers into a single rewards ecosystem that spans Simon malls, Premium Outlets, and the online ShopSimon.com marketplace and app.
Members earn cash back, points, and exclusive perks for purchases made at Simon centers, through partner retailer links, or online. The program’s omnichannel design allows shoppers to accumulate rewards whether they shop in a physical location or on the digital marketplace, creating a seamless experience across all touchpoints.
The launch is a key element of Simon’s broader omnichannel strategy, which also includes the ShopSimon.com marketplace, the Simon Search discovery tool, and partnerships with e‑commerce platforms such as Shopify. By unifying its loyalty offerings, Simon aims to increase foot traffic, boost tenant sales, and collect richer customer data to inform future marketing and merchandising decisions.
Simon’s Q3 2025 earnings, released on November 3, 2025, provide context for the investment. Net income rose to $606.2 million, or $1.86 per diluted share, up from $475.2 million, or $1.46 per diluted share, in Q3 2024. Funds from operations reached $1.228 billion, or $3.25 per diluted share, versus $1.067 billion, or $2.84 per diluted share, in the prior year. Real‑estate FFO grew 5.6% YoY to $1.215 billion, underscoring the company’s strong financial foundation and its capacity to fund strategic initiatives like Simon+.
Lee Sterling, Simon’s Chief Marketing Officer, said the program “is the future of shopping rewards – and there’s truly nothing else like it.” David Simon, Chairman, CEO, and President, highlighted the company’s Q3 performance as “a strong quarter highlighted by excellent financial and operational performance,” reinforcing confidence in the company’s growth trajectory.
The Simon+ launch is expected to deepen customer engagement, drive repeat visits, and provide tenants with a new channel to attract and retain shoppers. By aggregating data across physical and digital channels, Simon can tailor offers, optimize tenant mix, and strengthen its competitive position in an increasingly e‑commerce‑driven retail landscape.
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