S&P Global Mobility unveiled Mobility Pulse 360 on January 15, 2026, a platform that aggregates real‑time data on dealer inventory, incentive programs, transaction pricing, and sales volumes to give original equipment manufacturers a single, actionable view of market dynamics.
The solution connects disparate data streams—covering more than 90 % of the U.S. light‑vehicle market—and delivers an intuitive user interface coupled with advanced analytics. By linking OEM sales operations with external market conditions, Mobility Pulse 360 enables manufacturers to assess how competitor incentive changes affect their own inventory levels and sales share, allowing for faster, data‑driven decision making in a rapidly shifting automotive market.
The launch responds to persistent market volatility, changing consumer demand, and the transition to electric vehicles. Fragmented data across legacy systems has long hindered OEMs’ ability to react quickly; Mobility Pulse 360 addresses this by providing a unified, real‑time view that supports inventory optimization and incentive spending decisions.
S&P Global Mobility expects the platform to enhance customer stickiness and open new revenue opportunities. The expanded portfolio positions the company as a key data and analytics provider in the automotive sector, reinforcing its competitive advantage and supporting future growth in a market that increasingly values data‑driven insights.
Matthew Weiss, VP of Analytics & Pricing Solutions, said the platform’s “360” perspective delivers a comprehensive view that connects OEM sales teams with external market dynamics, helping automakers optimize inventory and incentive strategies in real time.
The launch builds on S&P Global Mobility’s recent integration of the R.L. Polk & Co. automotive data suite, further expanding its coverage and analytical capabilities across the entire automotive lifecycle.
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