Delta Air Lines has announced it will serve as the official airline partner of Sphere Entertainment Co., marking the first time the airline has a branded presence at the Las Vegas venue. The partnership introduces the Delta SKY360° Club, a new lounge that is now open and will operate during live music acts, Sphere Experiences such as The Wizard of Oz at Sphere, and other special events scheduled throughout 2026 and beyond.
The Delta SKY360° Club is located in the heart of Sphere’s immersive entertainment complex and offers guests a curated lounge experience that blends Delta’s SkyMiles branding with the venue’s cutting‑edge audio‑visual technology. The club will open its doors to SkyMiles members and select guests during every live performance and Sphere Experience, providing exclusive access to premium seating, complimentary beverages, and a dedicated concierge service.
Delta’s SkyMiles Experiences platform expands the partnership by offering members access to a range of exclusive packages and events at Sphere. The platform will provide early‑access tickets, meet‑and‑greet opportunities, and special pricing on experiences that run through November 2026, including the long‑running Wizard of Oz show. The partnership builds on Delta’s prior engagement at Sphere, where the airline hosted a keynote at CES 2025 on January 7 2025 to celebrate its 100th anniversary.
Sphere Entertainment’s financial performance in 2025 shows a mixed but improving picture. In the first quarter, revenue was $280.6 million, down $40.8 million YoY, with an operating loss of $78.6 million. The second quarter saw revenue rise to $282.7 million, a $9.3 million increase, and the operating loss narrowed to $50.2 million. For the three months ended December 31 2024, revenue was $308.3 million, a slight decline, but the operating loss improved to $142.9 million. Management has highlighted the partnership as a new revenue stream and a way to enhance brand visibility, with Marcus Ellington noting that Delta is “our first official airline and first branded hospitality space” and Alicia Tillman emphasizing Delta’s mission to make every journey matter.
Strategically, the partnership aligns with Sphere’s broader plan to monetize its venue through branded hospitality and experiential marketing. Sphere is also pursuing a second venue in Abu Dhabi and has recently announced collaborations with Google, Pepsi, and PwC. For Delta, the partnership offers a high‑profile platform to showcase its SkyMiles loyalty program and reinforce its brand in a destination that attracts millions of visitors each year.
The Delta‑Sphere partnership represents a significant milestone for both companies, potentially adding new revenue channels for Sphere and expanding Delta’s experiential marketing footprint in a world‑class entertainment venue.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.