Sprout Social announced the findings of a Total Economic Impact study conducted by Forrester Consulting, which revealed that its customers achieved a 268% return on investment (ROI) over three years. The study also reported a net present value (NPV) of $1.3 million and a payback period of less than six months.
The commissioned study found that prior to using Sprout Social, customers' social teams spent 70% of their time on routine tasks like scheduling, publishing, listening, and replying. Sprout Social's platform streamlined these processes, leading to a 60% productivity lift for social teams.
This increased efficiency allowed teams to focus on more impactful work, resulting in enhanced audience engagement, improved customer satisfaction, and boosted revenue. Customers reported significant time savings and ROI across owned channels, influencer campaigns, and employee advocacy programs.
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