Sprout Social announced the acquisition of NewsWhip, a pioneer in AI-powered, predictive media intelligence, for an upfront cash payment of $55 million, with potential for an additional $10 million in performance-based cash earnouts over the next two years. The acquisition closed on July 29, 2025.
This strategic move is set to expand Sprout Social’s footprint in the predictive intelligence market, creating a solution that empowers brands and publishers to navigate the digital media landscape with enhanced foresight and agility. The acquisition was funded using Sprout’s revolving credit facility and cash on its balance sheet.
NewsWhip's technology, which monitors millions of news and social media signals hourly, will be integrated with Sprout Social’s existing suite to provide a comprehensive view of the media and social landscape. This integration will enable users to detect critical signals and identify stories gaining momentum before they go viral, offering a strategic advantage in crisis management and public relations.
Paul Quigley, NewsWhip's co-founder and CEO, will join Sprout Social as the General Manager for its Listening business, overseeing both NewsWhip and Sprout’s Listening products. This acquisition is expected to accelerate Sprout Social's AI roadmap over the next several years.
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