Sprout Social announced a new wave of features and partnerships designed to empower brands in the Social Intelligence era. These updates address the increasing trend of consumers turning to platforms like TikTok and Bluesky for discovery, product recommendations, and real-time conversations.
The latest release includes powerful new TikTok Listening capabilities, expanded Bluesky publishing and reporting functionalities, and new creator collaboration tools. These features are built to transform every social interaction into actionable insights and measurable business impact.
The company emphasized that social media is now where buying decisions are made, brand perceptions are shaped, and loyalty is earned. These new capabilities, spanning influencer marketing, publishing, listening, and analytics, provide brands with the tools to deepen customer relationships and stay ahead in a dynamic, intelligence-driven market.
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