Sprout Social announced a new integration with Canva, a leading visual communication platform, designed to streamline the design-to-publishing workflow for social media content. This integration allows users to send finalized visual content directly from Canva to Sprout’s publishing platform.
The new functionality enables content to be transferred as draft posts, complete with captions, tags, and schedules, without leaving the Canva environment. This aims to accelerate workflows and reduce errors between creative and social teams, addressing a key challenge in fast-paced social media environments.
Sprout Social is positioned as the most comprehensive social media management platform to offer this direct integration. This enhancement empowers brands to scale their presence with compelling visual content, which is increasingly important as short-form video drives a growing portion of marketing budgets.
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