Sprout Social announced the launch of its rebranded influencer marketing platform, now known as Sprout Social Influencer Marketing, formerly Tagger Media. This initiative aims to equip brands with advanced tools to capitalize on the growing influencer marketing opportunity.
The platform integrates AI-powered insights and advanced analytics to help marketers identify suitable influencers, build authentic partnerships, and maximize campaign return on investment. Influencer marketing is projected to be a $199 billion industry by 2032, with nearly half of consumers making monthly purchases due to influencer posts.
A 2025 Forrester Consulting Total Economic Impact study, commissioned by Sprout, found that customers using Sprout Social Influencer Marketing achieved an average of 25% time savings on discovering and managing influencers. The platform is designed to make influencer discovery and campaign execution more efficient and intuitive.
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