Sprout Social announced the unveiling of its fully reimagined influencer marketing platform, Sprout Social Influencer Marketing, featuring a refreshed design and powerful AI-driven capabilities. These innovations include natural language discovery and advanced data analysis.
The platform's enhanced search functionality is now topic-led, aligning with how social networks serve content, enabling brands to more quickly identify creators for authentic partnerships. This aims to scale awareness and drive greater revenue in the influencer marketing space.
Key updates address customer challenges such as surfacing actionable data, finding the right influencers, and maintaining brand safety guidelines. New Brand Safety Reports allow users to quickly assess a creator's past mentions of competitors or sensitive posts, aiding in vetting and partnership decisions.
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