Sprout Social announced several innovations to its product suite, designed to enable marketers to operate more efficiently amidst budget constraints and rising customer expectations. These enhancements are integrated into daily workflows, aiming to elevate marketing strategies.
The company emphasized its commitment to leading the AI transformation in social marketing by delivering solutions that provide value to users, organizations, and customers. These latest AI enhancements empower marketers to scale social operations while maintaining brand authenticity.
These updates to Sprout Social's human-centered AI solutions are intended to help brands unlock new potential and boost their competitiveness in the evolving digital landscape. The innovations will be showcased at the company's quarterly event, Breaking Ground.
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