Sprout Social announced new innovations to its Care by Sprout Social solution, designed to empower brands to deliver more proactive, secure, and insights-driven social care. These enhancements aim to elevate customer support from a reactive necessity to a strategic business driver.
The company also revealed an upcoming AI agent integration, which is expected to further enhance the customer care experience and drive greater efficiency for brands. These innovations address the rising customer expectations for fast, personalized social care across platforms.
Key innovations include new features that enable brands to turn positive interactions into business assets, fostering loyalty and attracting new customers. These enhancements build upon Sprout's existing care solution, which already features AI capabilities, intuitive workflows, and integration with Salesforce Service Cloud.
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