Specificity, Inc. announced a new partnership with a third‑largest travel website in Europe, a platform that generates more than $75 million in annual revenue. The deal expands Specificity’s footprint into a high‑volume travel sector that has historically been difficult for ad‑tech firms to penetrate due to intense competition and high ad‑fraud rates.
The partnership was highlighted by a 28‑day campaign that delivered an incremental return on ad spend of 38.5×. The metric, known as IrROAS, measures the incremental revenue generated for every dollar spent on advertising. A 38.5‑fold return indicates that the campaign generated $38.50 in incremental revenue for every $1 invested, underscoring the effectiveness of Specificity’s bot‑free, intent‑based targeting technology in a crowded marketplace.
Despite the client success, Specificity’s own financial health remains fragile. The company reported net losses of $615,261 in 2024, down from $1.1 million in 2023, and a working‑capital deficit of $1.24 million as of September 30, 2025. Management has disclosed substantial doubt about the company’s ability to continue as a going concern, a situation that contrasts sharply with the impressive campaign results.
Founder Jason Wood said the partnership demonstrates the value of “clean, bot‑free audience data” and the company’s ability to “hold marketers accountable, eliminate waste, and deliver in‑market leads, not impressions.” CEO Robert Fedder, appointed in October 2025, added that the European expansion is a key growth lever, but emphasized the need for disciplined cost management to support long‑term profitability.
The partnership signals a strategic win for Specificity’s European expansion, but investors will weigh the client success against the company’s ongoing financial challenges. The high IrROAS showcases the technology’s potential, while the working‑capital deficit and net losses highlight the need for continued capital discipline and execution to sustain growth.
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