Sportradar has introduced new in-game betting products for Major League Baseball (MLB) fans this season, building on its expanded partnership with the league. These new offerings include micro markets and player props, designed to enhance the live betting experience.
Micro markets allow sportsbook operators to offer betting opportunities up to every 60 seconds, enabling wagers on specific events within a game. Player props provide betting options on individual player statistics or occurrences not directly tied to the game's final outcome.
The company is also collaborating with MLB to create more immersive and hyper-personalized fan experiences, utilizing AI-driven products powered by player tracking data. This initiative aims to deepen fan engagement and unlock new revenue streams for clients.
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