SRM Entertainment, Inc. announced on September 24, 2024, that it is in negotiations with Suretone Entertainment's Suretone Pictures to form an alliance. This alliance aims to capitalize on Suretone Pictures' film productions, TV content creation, existing library, and distribution strength, alongside SRM's merchandise, manufacturing, and distribution businesses.
The initial transaction for this alliance closed on September 3, 2024, involving the transfer of the first of several valuable film assets from Suretone Pictures to SRM. This agreement allows SRM to own and exploit the merchandising, licensing fees, and revenue from these initial film assets.
Jordan Schur, President of Suretone Pictures, will join SRM as an advisor, bringing decades of movie and media experience to lead this endeavor. The companies have set a goal to merge Suretone Pictures' assets into SRM in early to mid-2025, subject to regulatory approvals and customary closing conditions.
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