The E.W. Scripps Company announced a new, multi-year agreement with the Women's National Basketball Association (WNBA) to continue airing regular season Friday night matchups on ION. ION has served as the league's Friday night national network home since 2023, broadcasting the most regular season games, totaling 50, as part of its WNBA Friday Night Spotlight series.
This renewed agreement follows a successful 2024 season where average viewership for the State Farm® WNBA Friday Night Spotlight increased by 133% year over year, attracting more than 23 million unique viewers across games and wrap shows. The WNBA on ION Studio Show, the first weekly game broadcast studio show dedicated exclusively to WNBA coverage, will also continue.
WNBA Commissioner Cathy Engelbert stated that the partnership with Scripps has expanded the league's reach and visibility, reflecting the growing excitement and demand for WNBA games. Adam Symson, Scripps president and CEO, emphasized that the robust partnership has flourished, solidifying ION's status as the premier Friday night destination for WNBA action for years to come.
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