Sunlands Technology Group announced the full integration of DeepSeek, an advanced artificial intelligence model, into its operations on February 24, 2025. This integration marks a new phase in the company's technological transformation, aiming to drive innovation and optimize processes in teaching, research, customer acquisition, and operational management.
DeepSeek's powerful reasoning capabilities and efficient learning mechanisms, including its Mixture of Experts (MOE) model and Chain of Thought (COT) reasoning techniques, are being leveraged to provide personalized learning paths and optimize course design. The AI assistant, powered by DeepSeek, offers instant and accurate student support 24/7, allowing human teachers to focus on content and pedagogical improvements.
The integration also extends to customer acquisition and marketing, where DeepSeek's data analysis capabilities will generate precise customer profiles and tailored marketing strategies to improve effectiveness. An intelligent sales assistant will analyze customer interactions in real time, providing insights and script recommendations to boost communication efficiency and close rates.
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